Monday 19 July 2010

Google Discontinues Nexus One - A Sign Android Is Really Here?


Quite a few headlines around this one today but I'm not sure the implications of the news are as big as some may suggest. My view, for what its worth (that much? Why thank you!) is google knows that android has seriously taken off and as a result they don't need to waste the time and money themselves in supporting it with a flagship phone for a few reasons

http://www.readwriteweb.com/archives/google_to_discontinue_nexus_one.php

Handsets
A quick look at one fairly well respected tech site sees the Nexus One ranking in at 7 out of 10 and I know its an awesome phone so all that says to me is since release its been bettered by a range of other phones - http://techie-buzz.com/mobile-news/top-android-handsets-to-purchase.html

Android Take-up
Phones with android operating systems are literally flying out the door, according to the Boss Man himself Eric Schmidt there are 160,000 being activated each day
http://gigaom.com/2010/06/23/android-daily-activations-top-160000-all-verizon-droids-will-get-froyo/ and the likes of HTC and Motorola struggling to build the phones at the same pace they're being sold http://mashable.com/2010/06/10/android-popularity/

App Market Growth
The android market itself is growing, growing, growing. Circa 15,000 new apps a month in May and June 2010 http://read.bi/9HPZ03

So, if the overall android market is growing by the day, perhaps Google have decided its better to concentrate their areas of expertise with their sites (google, youtube etc), apps (maps, goggles, shopper etc) and advertising products (search and admob) and let the specialists develop handsets which google and its multiple products can be plugged into!

So, from my outsider looking in view, I think dropping he Nexus One can be taken as a positive for google and its mobile offering.

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