Check out this SlideShare Presentation: I like this guy, have read a few of his decks, mainly I'm jealous as it appears he has an exceptionally cool job.
From my perspective one of the most interesting points he makes is on slide 56, "30% of most advertising budgets will go towards mobile/social/interactive during the next 3 years"... interactive is the element that enables that sentance to be true given it can include current internet as well as the likes of radio, TV and OOH all becoming more interactive within the next 3 years.
slide 16 also interesting, looking at referral traffic for a few sites splitting between social and google and paints the picture that social drives more than google... would love to see the same for a few FMCG brands or perhaps online retailers. 6 of these are news providers so its safe to assume they're all over the social environment creating the referalls. Basically they're getting out what they put in.
Love it!
Here I look at what's going on in my world, mainly digital with a focus on mobile. I may veer from the path. That's just how wild it gets.
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